Marketers will keep on using social media for ads and posts. More people are creating content on TikTok and Instagram . And now, you can shop on social media too.
Some people might start to avoid social media, but advertisers will still spend money there. Even though some big companies left due to bad stuff on social media, it’s unlikely everyone will quit.
Gartner, a research company, says half of people might use social media less by 2025. Over half of people in a survey last year said social media has gotten worse.
YouTube might be different. Many people are okay with ads there. They like entertaining and educational content, which YouTube has a lot of.
Social media is still important for brands to talk to customers. It helps them understand what people like and don’t like.
TikTok / Instagram have changed how people use social media. Brands can use different platforms to reach more people.
Smaller groups are becoming more popular online. Brands will focus on understanding their customers better and creating content they like.
Virtual reality might get more popular, but it’s still small. Brands might try to use it to connect with customers.
Shopping on social media is still new for most people. Amazon is getting bigger in ads. People might not trust shopping on social media yet.
Overall, people aren’t using social media to shop much. Amazon is getting more popular for ads, while social media shopping stays the same.
