At times, it becomes necessary to change the brand name if customers are going through brand confusion or they mistake you for another with a similar name. As you are changing your brand name, you will have to change the website’s domain name too and this change can significantly impact your SEO ranking if the migration isn’t done carefully.
In this article, we will show you how to properly migrate the website from one domain to another without losing SEO.
Step 01 – Backup First thing first, take a full back of the existing website. The website’s backup can be taken manually or you can even use backup plugins.
Step 02 – Database Creation: To move the website to a new domain, you will first need to create a database. Once the database is created you can unpack the database file.
Step 03 – Unpacking WordPress files: Now, you need to upload the front-end files that you downloaded earlier to the new domain.
Step 04 – Setup 301 Permanent redirection: In this step, you will redirect the user arriving on the old domain to the new domain. This can be done using 301 redirections. 301 redirect is quite important as it automatically redirects users to the new domain.
Step 05 – Notify Google about your new domain: Now that you have moved the website from the old domain to the new one, it is time to notify Google about the same. This will help Google find your new website quickly and it will start showing it in search results. For the same, you need to make sure both domains are added to Google Search Console as two different properties.
Besides, it is advisable to make a public announcement about the migration. For the same, you can either write a blog post on your website and share it on your social media accounts or you can even send newsletters.
I hope this tutorial has helped you.
