We’ve commented previously on ultra-processed food being cynically marketed as healthy when it’s nothing of the sort! The food industry does this time and time again and you can see the pattern if you read a few of our previous blogs:
- Read more: Innocent Smoothies? – Not “Innocent” At All!!!
- Read more: An Injection of Krispy Kreme!
- Read more: Mince Pies Make For An Unhealthy Xmas!
When the feeding (or we should say drinking?) frenzy over PRIME came to our attention we asked ourselves is this something different or more of the same?
We were astonished to read how people were selling empty bottles of PRIME for more than the price of an unopened can, and someone paid £1,200 for a pack of 12!
Is this really different? Should we believe the hype or is it more marketing bull?
So we went to the prime website to have a look at the ingredients. We must admit they are attractive-looking products. But what struck us most wasn’t the quality of the formulation, It was almost the complete lack of any information at all!
There is incredibly little information about its ingredients or the formulation apart from the claims in the marketing hype (supported by ZERO scientific data or medical evidence) that it is the best drink to consume because of its numerous health benefits.
Is this literally snake oil in a can or is it genuinely valuable for your health?
We looked at a few of their products but what stuck out to us the most was their best-seller ‘Ice Pop’
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