Introduction:
Type1Keto.com, a prominent platform dedicated to promoting a ketogenic lifestyle for individuals with type 1 diabetes, partnered with Suffix Digital to overhaul their website. The aim was to enhance user experience, modernize the online presence, and ultimately increase conversions. The challenge was to accomplish a comprehensive website redesign while preserving the site’s existing SEO rankings and organic traffic.
Objective:
The primary objective of the project was to create a visually appealing, user-friendly, and responsive website that reflected Type1Keto’s commitment to supporting individuals with type 1 diabetes through the ketogenic lifestyle. Additionally, the goal was to retain SEO rankings and organic traffic while introducing new features to improve user engagement.
Approach:
Suffix Digital embarked on a systematic approach to ensure a successful website redesign for Type1Keto.com:
- Competitor Analysis and Client Consultation: The team conducted a thorough analysis of competitors’ websites to identify industry trends and best practices. Following this, extensive discussions were held with Ian, the founder of Type1Keto.com, to pinpoint areas of improvement and address any missing elements on the current website.
- UI/UX Design and Content Refinement: Suffix Digital’s design team crafted mockups and refined the user interface and experience to align with Type1Keto’s brand identity and objectives. This involved redesigning layouts, introducing intuitive navigation, and enhancing visual elements to create a seamless browsing experience. Additionally, content was redefined to ensure relevance and clarity, catering specifically to the target audience’s needs.
- Design Implementation within Existing Theme: To minimize disruption, the redesigned elements were implemented within the existing website theme in a live environment. This approach ensured a smooth transition while maintaining continuity with the site’s previous design elements.
- SEO Preservation and Enhancements: Suffix Digital devised a comprehensive strategy to preserve Type1Keto’s existing SEO rankings while enhancing its search visibility. This involved retaining key SEO elements such as meta tags and URLs, while also optimizing new features introduced during the redesign, such as call-to-action buttons, consultation forms, and multimedia content.
- Introduction of New Features: The redesign included the introduction of new features to enhance user engagement. Call-to-action buttons were strategically placed to encourage conversions, consultation forms were integrated to facilitate user interaction, and multimedia capabilities were introduced to post podcasts and videos, providing valuable resources for the community.
Result:
The collaborative efforts between Type1Keto.com and Suffix Digital culminated in a successful website redesign:
- The revamped website boasted a modern design, improved UI/UX, and enhanced functionality, providing visitors with a seamless browsing experience.
- The SEO preservation strategy ensured that Type1Keto maintained its visibility in search engine results, safeguarding its online presence.
- The introduction of new features such as call-to-action buttons and multimedia content contributed to increased user engagement and conversions.
Conclusion:
Suffix Digital’s expertise in website redesign, coupled with a meticulous approach to preserving SEO rankings and enhancing user engagement, revitalized Type1Keto.com‘s online presence. The collaborative effort between the client and Suffix Digital resulted in a website that not only met but exceeded expectations, bolstering Type1Keto’s reputation and fostering greater community engagement. This case study exemplifies the effectiveness of strategic website redesign in achieving business objectives and delivering a superior digital experience for users.
