Do I have to explain what an ugly website looks like? Outdated fonts, Flash intros, a cluttered layout, inefficient navigation menu, lack of color contrast, and non-responsive design. Put everything together and you have the perfect storm of hideous web design and a bad user experience.
If your website resembles what I have described, it’s time for a website redesign.
And if you are already considering a website redesigning then here is a 10-step plan for website redesigning to boost your sales.
1. Research Your Competition
The website redesigning project should start with a concentrated examination of the key players a.k.a. your competitors in your industry:
This doesn’t mean you should copy that, but analyzing what your competitor is doing saves you from reinventing the wheel. If the competitors are providing standard prices on your website, you should also give information to your customers upfront. Research is the first step in any business plan, and website redesign is no different.
2. Redesign Your Content
You must have heard content is king. After all, why would someone like to create a website if you don’t have anything to offer. So while designing a website, it is equally important to redesign the content. SEO-friendly content helps to reach the wider audience possible. Meta title, description, keywords, etc. makes it easy for the search engine to crawl the website.
3. Create a Sitemap
Google will not know about your website’s existence unless you give them a map. A sitemap: it is exactly like what it sounds, a map for the website. It gives the search engines a step-by-step guide on how to navigate the web pages and topics you will find on the website.
Without a sitemap, you will have to wait for Google bots to randomly crawl web pages.
4. Mobile-Friendly Design
The aim of responsive design is to render web pages on a variety of devices and screen sizes. Doesn’t matter if you are using a laptop, desktop monitor, smartphone, or tablet. UI is crucial in converting your first-time visitor into customers.
5. Speedy Server
The server should be fast enough so that visitors’ experiences remain pleasant. Fast loading website is what makes customers and Google happy.
6. Enhance Website Security
An SSL certificate is a digital certificate that authenticates a website’s identity. Users are more likely to trust the website if the website began with HTTPS rather than HTPP. Besides, Google also gives a higher preference to secure websites.
7. Analytics configuration
The website analysis gives you a lot more information about your clients such as Which device they are using, where they live, How much time they have spent on your website, and How many unique visitors you have received in a particular time duration and the list just goes on.
Just like Google, Google Analytics is no more exception. At Suffix Digital, we configure Analytics and share reports with our clients on a monthly basis.
8. User-friendly design
Now, I will be talking about the aesthetics of your website redesign. Your all efforts will go in vain if your website isn’t easy to use. That’s where User Experience (UX) comes in. A well-designed website can help you gain trust.
A redesigned website can improve your UX by removing clutter. A clear-cut guide on where to click, how to order, and how to contact you will help you boost sales.
9. Social Media Integration
Social media integration helps accomplish a few key goals, It helps in increasing your brand reach and awareness.
10. Exclusive Market plan
Digital marketing gives you an opportunity to target a specific demographic. Pay-per-click (PPC) campaign is one example. It allows you to create an ad that focuses on selected keywords. Google will show this ad to people who are interested in it based on search history. You are bound to pay a certain amount every time someone clicks on the ad.
Conclusion
At Suffix Digital, we offer redesigning services—from the sitemap to the color scheme. Don’t redesign the website with the thought of “making it look different from competitors” but rather consider it as a tool to help your business get to where it needs to be.
It’ll be worth the investment; we promise.
